Facebook Business pages have a lot to offer local businesses. To explore the full potential of your page you need to familiarise yourself with Page Insights.
Insights provide you with a wealth of information, from the best time to post to engage your followers, to how many times people viewed a particular photo or video on your page. By getting familiar with your customer base, you can learn what is best to post and when.
In general, Wednesday and Sunday evenings between 6pm and 9pm are the most popular times on Facebook, when traffic is at it’s highest, but this may be different for your business. If time is limited for you being a successful business owner, it is possible to write your posts when you have a moment and schedule them to be posted at the highest times of traffic to your site.
For small, locally based business, it is highly recommending that you network and connect with as many local business pages and groups as possible. The more shares, likes and comments your page receives, the larger the reach your page will have. This means that more people in the local area will be aware of your presence and remember your name for their future needs.
For more tips on running your social media pages, talk to Simply Digital.