SSL stands for ‘secure sockets layer’, which is a certificate that gives a secure, safe connection within the internet between a website and a browser. Having the certification means your site is defended against any hacking, which is particularly crucial if you’re dealing with sensitive data, such as payment information. Having a secure encryption in place will help keep the trust in anyone using your website. Even if there is a breach of data, it will be hard to understand due to the high level of encryption.
Anyone using the site will know if it is protected by a padlock icon in the address bar at the top. There is also an indication in the URL itself with ‘https://’ instead of ‘http://’. If you spot these on a website, it provides evidence of a website having an SSL certificate. It will also help to stop users going on to potential phishing websites, which can look like official sites. This can lure interested customers and steal their data, so taking care is important.
A benefit of having an SSL certificate is how high your website will rank on search engines. SSL and HTTPS were added as a ranking element by Google. A site that doesn’t use SSL is unlikely to be high up on the list. Google is supportive and encourages SSL certification for websites. Potential customers may avoid your website if you don’t have it, particularly as they will be warned it is not a secure site.
So having an SSL certificate benefits both you and your customers. It keeps their data safe and helps them feel secure and trusting of your site, as well as giving you the chance to have regular visitors and a high ranking online. Call today for your Website SSL certificate in Poole.