Have you asked yourself what your website is for? Have you got a clear idea of how your website can help your business be more successful? In order to attract more traffic to your website it is important to understand how people search online and what they are looking for. Recent research shows that there are normally four things people are looking for when they go online.
- Informational: answers a question or clarifies an uncertainty.
- Navigational: drives the searcher to a pre-determined destination.
- Commercial Investigation: aids researching and implies a future transaction.
- Transactional: aids the searcher in making a purchase or completing a specific task.
Aims
The aim of your website should be to provide clear, relevant information and give them a reason to buy from you. Look at your site from their perspective. Does your site give the answers and information you would need to make a purchase? Is it easy to navigate? Are your full contact details easy to find?
Intentions
Normally when people search online their intention is to buy, not always straight away, but by understanding your market place and what your customers needs are you can adjust your content to answer their questions in a clear, relevant and direct way. If your site is user friendly and gives the answers they are looking for chances are they will bookmark it and return at a later date.
Improve
Have a good look at your current website. Once you’ve identified areas for improvement spend time rewriting your content. Tell your customers’ story. Use trust-building words, case studies, and factual information to back up your claims. Your keywords will fall in naturally. Your focus should be more on the reader’s experience with your content. If you do this you will naturally show the search engines that you’re site is relevant.
Review
Reviewing your sites performance should be a consistent part of your strategy. Markets and needs change so to be ahead of the game you should keep a close eye on how your site is performing. It can take time for content changes to have an effect on your overall position on the page rankings, but it you follow these simple steps and be patient, you will find that your site will start to move up the rankings and you will receive more valuable enquiries from your target audience