We all know how important it is to create a good user experience when visitors land on your website. Here are the 6 most important factors that you can change yourself, without going for a complete website re-development, to help make it a ‘great visitor experience’ and to stop them leaving your website in under 10 seconds.
Easy to navigate
Your menu bar is the GPS system for your website, so if you know where you want to go, the menu bar will get you there. New visitors to your website however will not be familiar with your layout, so a clear pathway is essential to guide users through your website with text and images that indicate the ideal order for looking at your content
A consistent layout
A critical part of the user experience is a website that is easy to use and also has a consistent brand image across all pages. Placing contact details in similar places on each page helps guide the reader through your content and bring them to the important part of the website: How to contact you
Active Links
If you want to generate the largest amount of enquiries from your website, you have to get the visitors to take action. This can be in a number of ways by clicking buttons, contact forms or a phone number and you should create at least one of these active links on every web page. There should ideally be a way to get in contact with you without having to click on the ‘Contact’ page.
Fast Page Loading
Google values how important consumers are, and takes page load speed into consideration when it comes to where it ranks your website. The most effective way to speed up your website is by indexing your database of content, by organizing this into relevant categories it helps to speed this process up, and this will reflect in your overall load speed. Finally the Google page speed test will give you a specific look at what’s causing your site to load more slowly and how to eliminate the problem, take the Google page speed test now.
Use only high quality images
Visitors do not like looking at a pixelated image or an image that can’t be zoomed in, even if it is relevant to the content. Using low resolution images reflect badly on the standard of the services you provide, so use attractive imagery as an effective way to keep visitor attention.
Relevant Content
If you want your website to score well with all of the search engines, such as Google, it will need plenty of content that is relevant to your services quality, relevant content can help build trust in your business, improve your search engine rankings, and make the overall appearance of your site more attractive to your online visitors.